Stop smoking in Lake Geneva!
The CIPEL and two NGOs are setting up a prevention campaign on the beaches of twenty-one municipalities on the shores of Lake Geneva. The objective of the campaign launched by the CIPEL and Summit Foundation, in close collaboration with the ASL, is to make bathers aware of the environmental impact of cigarette butts, the most common waste found on the lake.
The summer frequentation of the beaches of Lake Geneva exerts a strong pressure on the lake and its shores. The CIPEL is undertaking an awareness-raising campaign against the littering of cigarette butts on the beaches, banks and riprap along the shores of Lake Geneva, in order to prevent the abandonment of the waste most often found during collection actions.
This campaign marks a first, as it is built in close collaboration between a governmental body and two environmental NGOs active in the region: the International Commission for the Protection of the Waters of Lake Geneva, Summit Foundation and the Association pour la Sauvegarde du Léman. "We are delighted to see our "comic book bubbles" campaign once again used in the plains to preserve the lake," said Olivier Kressmann, Director of the Summit Foundation. He adds: "The collaboration with two NGOs allows us to join forces and increase the scope of our actions.
From this summer onwards, the three organisations are providing the lakeside communities with signs to raise awareness of the impact of cigarette butts, thanks to funding from the CIPEL. The ASL is supporting the campaign with a relay on its various communication channels, allowing the project to benefit from a local anchoring. The messages of the campaign focus as much on the consequences for wildlife as on water pollution and on the transport of cigarette butts by rain into the environment.
Twenty-two municipalities in Switzerland and France have responded favourably to this initiative and are participating in the campaign, which starts this summer and runs for the next five years. "We are very pleased with the success of the initiative among the municipalities. While we were expecting about ten for the first year of the project, twice as many have already expressed their interest", says Audrey Klein, Secretary General of CIPEL.
The campaign can now be discovered on the banks of Lake Geneva.